Not in-ear open headphones, can become the next super category?
Release time:
2024-08-27
Although new noise reduction technologies and functions are constantly emerging, it is difficult for most consumers to clearly feel these subtle improvements. Compared with the traditional open true wireless, the non-ear true wireless does not rely on the traditional earplug structure to fix, but uses an ear hook or ear clip.
A few years ago, the real wireless headset market competition is particularly fierce, since the OPPO W51 with a very high cost-effective opened the noise-canceling real wireless headset "roll drama", the brands are in the noise-canceling real wireless market continues to challenge the price of the new lower limit. This is obviously a good thing for consumers.
But in 2023, the competition in the noise-canceling true wireless market seems to have "cooled 」:First of all, the market gradually saturated last year, the major brands have launched their own noise-canceling headphones, consumers have a wide range of choices.Second, the marginal effect of technological innovation is weakened. Although new noise reduction technologies and functions are constantly emerging, it is difficult for most consumers to clearly feel these subtle improvements.Finally, the market is facing a price war, the price of noise-canceling headphones is declining, and the profit margin is shrinking, which makes the competition between brands more intense and does not have a significant differentiation advantage.
But from the consumer's point of view, noise reduction true wireless "out of favor" there is another reason-not in-ear headphones.
Not in-ear headphones have sprung up
I know that everyone may be unfamiliar with the term "no in-ear headphones", after all, the market prefers to call them "open headphones 」.But in fact, "not in-ear headphones" is just one of the categories of open headphones.
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